As a church consultant, pastor, and church leader I often look at things not as they are, but as they could be. That’s not an easy path, particularly in the church world where along with the bad economy safe often is the understated status quo.
One reality in the church world is that 70% of the people living in most American communities now CHOOSE not to get up and go to a church service on Sunday.
I’m pretty sure if Robin heard that amazing statistic he would shout: “Holy church frustration Bateman!!”
The experts say there are lots of reasons for this stat, but the one that I don’t ever hear is the one that I feel should be at the TOP of the list:
The Growing Church Communication Gap
The 70% can no longer relate to how most churches in America communicate their message on Sunday.
- THEY watch videos (3 billion a day) – WE talk to them.
- THEY love variety – WE do pretty much the same thing every Sunday (greeting/music/message/music/dismiss).
- THEY love to be entertained – WE communicate the most important message on earth verbally.
- THEY learn from multimedia through the week – WE teach using mostly lectures that is sometimes splashed with a little multimedia.
- THEY want choices – WE insist on sameness.
- THEY want God to be relevant to their world – WE want them to be relevant to ours.
So what’s it going to take to reach the 70%?
Source: BARRY WHITLOW